Expanding the Wooting business

We value our Kickstarter backers and our (early) customers. Not for nothing, we always welcome you to the team. That’s also why we’re ensuring that you come first before others. But we also have to start growing and move forwards. That’s why we’ve started talking with resellers for our future production. This is the situation and what you can expect.

You might know we offer the Wooting one in different European language layouts: German, Nordic, Estonian, French, Belgium, Spanish, Portuguese, Swiss, UK and phew, more. As beautiful as it is, it’s also a burden for us. Every language layout creates a new product number a.k.an SKU, and for production, there is a minimum order quantity (MOQ) per language.

With Kickstarter and the first batch on our webshop, it was manageable. We knew exactly how much to make for each language and bundled them together to meet the required MOQ. Yet, in the future, this isn’t that easy anymore. We can’t afford to produce (meeting MOQ), stocking and managing that many languages ourselves. As a small company, our cash flow is way too limited and our time way too precious. We want to focus more on the Wooting one than the logistics of it all.

That’s why we’ve explored our options and started talking with resellers/wholesalers. The B2B side of things. We plan to include them in our next production cycle (Batch 2). This will help us reach the MOQ, make it easier to get the Wooting one and give us time to focus on what’s important. Creating more value for the Wooting one, improving analog technology and make analog the industry standard.

There’s a chance you’ll start to see several resellers in Europe advertising the Wooting one. This doesn’t mean the Wooting one is in retail before you have one. That’d be terrible. But it will mean that the Wooting one will slowly be available through other channels as well. To clarify, if you’re a Kickstarter backer or pre-ordered batch 1 you’ll receive the keyboard first and way in advance (expect it in april).

I feel a little shy to ask, but perhaps you can help us by recommending awesome wholesalers or resellers in your country. With your local market knowledge, we can really get things going.

Team Wooting,
Calder, Erik & Jeroen