We were fed up with an industry that prioritized profit over progress, pushing the same tired stereotype of what a "gamer" should want, not willing to innovate and solve actual gamer problems anymore. Products were made to sell, not to serve. And once the sale was done, the conversation ended.

We were convinced there was a better way to do this. Innovation should be meaningful, and that only happens when you build with purpose and listen to the people you're building for. From the start, we've seen users not as customers, but as essential stakeholders. People who deserve to be informed, involved, and taken seriously.

While digital input keyboards were the default, we saw potential in analog input keyboards. It could offer faster input, more precise control, and unlock features that digital input keyboards simply couldn't facilitate.

So we went on a journey to make analog keyboards the industry standard, discover its full potential, and shake up an industry that had grown far too comfortable.