We were fed up with an industry that prioritized profit over progress, pushing the same tired stereotype of what a “gamer” should want, not willing to innovate and solve real user problems. Products were made to sell, not to serve. And once the sale was done, the conversation ended.

Innovation should be impactful, and that only happens when you build with purpose and listen to the people you’re building for. That’s why we see you not as a customer, but as an essential stakeholder. You deserve to be informed, involved, and taken seriously. So, once the sale is done, the conversation just gets more interesting.

While digital input keyboards were the default with an industry focused on useless RGB features, we saw the future in analog input keyboards. It could achieve faster input, more precise control, and unlock features that digital input keyboards simply couldn't offer.

In 2015 we started our journey to make analog input keyboards the new standard, discover its full potential, and shake up an industry that had grown far too comfortable through leading by example.