Job description

You're a savvy person who knows their way around key opinion leaders (KOL) in the Chinese gaming community, esports, and social platform internet culture. Your instincts allow you to make good judgment calls on behalf of Wooting to collaborate with different KOLs, create partnerships, coordinate samples, and provide relevant information. You're the bridge between Wooting and the people who help shape our public image.

You’re chatting with a professional esports player about their recent tournament win, checking in on how they’ve been enjoying their Wooting keyboard. You note some valuable product feedback and share it with the product team. Later that day, you follow up with a popular YouTuber to confirm their involvement in a new product launch campaign. You make sure they’ve received the product sample, understand the talking points, and are excited to share it with their audience.

You're constantly monitoring the esports and creator scene. When a hot new team starts gaining traction, you've already reached out to them. When an outspoken influencer makes a controversial statement, you're prepared with a tactful, measured response. From building long-term relationships to negotiating partnerships or managing potential issues, you're at the center of it all.

You keep your finger on the pulse of gaming communities, reaching out to rising stars and longtime Wooting fans alike. When we launch a new product, you already have a short list of KOLs to send samples to creators who genuinely love our brand and are excited to help us tell the story.

Throughout your work, you maintain close communication with the marketing team and report to the CCO (Chief Creative Officer).

About Wooting

Wooting is a young, growing company made of passionate people that make impactful products for the gaming industry. Our tight-knit team doesn’t operate like most companies: we value the perspectives and opinions that individuals at all levels can offer towards the business. With that, we expect that each and every person strives to make meaningful contributions, not just in their specific role, but across the business.

Wooting Voice

Group of passionate people that informally shares and talks with customers, while showing professionalism in the work done through clear communications, transparency, and honesty. A dash of wit and not taking things too seriously can make all the difference.

Relevant tools we use:

Virtual office for voice communication on Gather.
General and project communications on Slack
Company Wiki, Project- , and task management on Notion.
Email, cloud storage, calendar, and office tools with Google Workspace.
Ticket system with Helpscout.
Share ideas on Figjam.

Job details

Build, maintain, and grow relationships with esports players, streamers, YouTubers, and other gaming KOLs in China.
Coordinate PR outreach and ensure consistent, engaging brand representation
Collaborate with Chinese esports athletes and KOLs to co-create limited edition or co-branded products.
Lead influencer seeding for new product launches, ensuring timely delivery and strong campaign execution.
Secure organic coverage through strategic gifting and briefings to trusted creators.
Work cross-functionally with product, marketing, and design teams on influencer-related activations.
Plan and execute PR activations, both online and in-person (e.g. events, product drops).
Monitor community/influencer sentiment and act proactively.
Report regularly on campaign results and partnership health.

Minimum Qualifications

Bachelor’s degree or equivalent experience in PR, Communications, or Marketing.
3–5 years experience in influencer marketing, public relations, or esports partnerships.
Strong understanding of gaming and esports culture.

Required Experience and skills

Excellent written and spoken Mandarin and English, bonus if you speak other languages.
Strong communication and negotiation skills.
Organized, proactive, and capable of managing multiple priorities independently.

Nice-To-Haves

Experience launching influencer campaigns tied to product releases is a big plus.

Expectations

Team communication, be critical - Don’t make assumptions, question every detail, and be concise.
Pro-active approach. Be ahead of potential issues and prepare for the worst-case scenario.
Capable to work independently and take responsibility for the work you take on.

Remote work/ geographical

Located in or nearby Shanghai.
Fully remote working environment.
Informal working environment.
Marketing team is centralized in CET (Amsterdam local time) and GMT+8 (Shanghai local time). Your working hours are flexible but require at least 2-4 hours of overlap with your team. There are 2 mandatory slots on Mondays and Tuesdays for team gatherings and company meetings.
You can freely arrange days off as long as you assure close coordination with the team and your own ability to keep up with work.

Salary and benefits

Full-time position (40 hours/week)
Monthly salary of ¥15000 - ¥17000 (based on experience)
- Additional profit-sharing bonus of 8% on yearly gross salary.
- Includes local contract and social insurances
20 Paid holidays per year.
- In addition to local national holidays.
We provide all necessary work-from-home equipment to help you get started, including a Wooting keyboard of your choice.
Each year, we provide employees with a €250 budget to improve their home office setup. This budget can also be used for anything that enhances your remote work space, physical or mental health.
Employee Discounts: Enjoy a discount on Wooting products.
Team Events: Connect with colleagues through virtual team events and our annual in-person festival, Wootstock - a few days of fun and bonding!

To Apply

Please fill in the form below. For the cover letter please answer two questions:

What makes you interested in working at Wooting?
Can you share one recent project that you are proud of? This can be a work or hobby project.

⚠ Any application that doesn’t answer these two questions will be automatically rejected.