Job description

You’re optimizing a Google Ads retargeting campaign, analyzing the click-through rates and making adjustments. You notice an opportunity to enhance the ad copy of certain ads that should improve CTR. You make a proposal to the marketing team, so they can help craft a compelling new headline and images, targeting a specific pain point of our potential customers.

The campaign performance improves significantly, leading to an increase in conversions. You take a moment to reflect on the impact of your work, knowing that the majority of these leads came from your ad campaigns and the changes you’ve made to the websites SEO.

Speaking of, you decide to review the SEO performance of the website. You identify areas for improvement in keyword rankings and on-page SEO elements for a new product page. You collaborate with the content team to update meta descriptions, headings, and internal linking structures. Over the next few weeks you keep an eye on the organic traffic to see if it had a positive effect.

A new product launch is around the corner, and you’re tasked with creating a PPC strategy to support the launch. You plan YouTube campaigns with content concepts targeting specific demographics and interests. You also plan a retargeting strategy to re-engage visitors who previously showed interest in similar products.

Your analytical skills come into play as you monitor the campaign performance, using tools like Google Analytics to track key metrics. You generate detailed reports to present to the marketing team, highlighting successes and areas for further optimization.

Meanwhile, you’re also collaborating on conversion rate optimization (CRO). You help analyze A/B tests on landing pages and recommend tweaking elements such as call-to-action buttons and page layouts to improve user experience and increase conversions.

Throughout your work, you maintain close communication with the marketing team and report to the CCO (Chief Creative Officer). Your role is pivotal in driving lead generation, audience targeting, and performance optimization across all digital marketing channels.

About Wooting

Wooting is a young, growing company made of passionate people that make impactful products for the gaming industry. Our tight-knit team doesn’t operate like most companies: we value the perspectives and opinions that individuals at all levels can offer our business. With that, we expect that each and every person strives to make meaningful contributions, not just in their specific role, but across the business.

Wooting Voice

Group of passionate people that informally shares and talks with customers, while showing professionalism in the work done through clear communications, transparency, and honesty. Sprinkle in a little bit of wit and not taking things too serious, and you’re set.

Relevant tools we use:

• Virtual office for voice communication on Gather
• General and project communications on Slack
• Company Wiki, Project- , and task management on Notion
• Email, cloud storage, calendar, and office tools with Google Workspace
• Share ideas on Figjam
• Create email campaigns with Active Campaign

Job details

• SEO: Optimize SEO and use the oppropiote tools for it.
• Analytics and Reporting: Analyze web traffic and campaign performance, generate reports.
• CRO: Optimize landing pages to increase conversion rates.
• PPC Advertising: Manage and optimize campaigns on Google Ads and other search engines.
• Social Media Advertising: Create and manage paid campaigns on social media platforms.
• Retargeting: Implement strategies to re-engage visitors and drive conversions.
• Lead Generation: Develop strategies to generate high-quality leads.
• Audience Targeting: Segment audiences for targeted marketing messages.
• Performance Monitoring: Continuously monitor and optimize marketing performance.

Qualifications

• Bachelor’s or Master’s degree or equivalent experience in Marketing
• Minimum of 3 years of experience in digital marketing
• Background in playing video games on PC

Skills required

• Familiarity with Google Analytics, tag manager, search console, meta business suite
• Familiar with SEO best practices
• Familiarity with YouTube analytics and SEO
• Proficient in well-written English.

Expectations

• Team communication, be critical - Don’t make assumptions, question every detail, and be to the point.
• Pro-active approach. Be ahead of potential issues and prepare for the worst-case scenario.
• Capable to work independently and take responsibility for the work you take on.

Remote work/geographical

• Located anywhere in the Netherlands, Denmark, or Germany
• Fully remote working environment.
• Informal working environment.

What is in it for you?

• Monthly salary of €2750 - €3250 (based on experience)
• Full-time 36 hours
• Budget for purchasing office equipment
• Budget for working outside of home if preferable, such as coffee shops.
• 25* Paid holidays per year.
• Reference for the Netherlands, other countries differ based on national holidays.
• Holiday allowance.
• Yearly bonus in the form of profit sharing.

To Apply

Please fill in the form below. For the cover/motivation letter, please answer these two questions:

1. What makes you interested in working at Wooting?
2. Can you share one recent project that you are proud of? This can be a work or hobby project.

Any application that doesn't answer the above two questions will be automatically rejected.